Rizal has led an interesting life, thanks to his father who was a diplomat. Given the nature of his childhood he developed the ability to quickly adapt to different environments. He once taught ‘Organisational Behaviour’ to Diploma students at a private college before venturing into business with an out-of-the-box dining establishment in an old renovated and converted library bus. He then sold off his shares after 3 years of running the business. This is when he found his passion for advertising as Head of Corporate Communication for a major port in the south of Malaysia. He helped rebrand and enhance the port’s image during his 3 year stint there. After which, he joined Friends to head business development as well as manage a number of high profile accounts. He currently helps head the Client Management Department. Being the natural charmer that he is, he’s fully capable of managing the expectations of demanding clients.

Putri is a highly respected member of the advertising industry. In her 30 years in the industry she has worked with many international agencies like Ogilvy & Mather, Lintas Worldwide and Euro RSCG, while making a name for herself along the way.  One of the highlights of her long standing career was being entrusted to be the custodian of the Nestle and Unilever accounts in which she exceeded expectations. She is currently the head of our Client Management Department and manages a tight ship as reflected by the professionals under her mentorship.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc nec libero accumsan odio consectetur posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc nec libero accumsan odio consectetur posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc nec libero accumsan odio consectetur posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc nec libero accumsan odio consectetur posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc nec libero accumsan odio consectetur posuere.

Shameen Aizza is a very determined and highly motivated person who is able to work independently in busy environments and also within a team setting. Started out as an account executive in a medium firm, Shameen is passionate about advertising ever since she saw a catchy advertisement when she was young. Over the years, she has developed her interest in advertising and determined to work in an advertising industry. To-date, Shameen has accumulated over four years of experience in the field of advertising and communication with her forte being event management. Her experience covers both the local and multinational agencies.

Graduating from University Science of Malaysia with a Degree in Persuasive Communication and minoring in Graphic Communication, Nina brings her effervescent personality to the fore in her current role as Account Executive. Prior to that, she served as a Special Officer to the Managing Director and had a minor stint in Production where she learned the finer workings of everyday agency life.

Young, hungry and ambitious, Nina looks set to take on greater challenges with her team mates at Friends.

With more than 30 years in the industry, Shahar Noor has done it all and more. From his position as Associate Director in Panasonic Malaysia, he ascended the presidency of the Malaysian Advertisers Association (MAA) and then went on to become Chairman of the Audit Bureau of Circulations, Malaysia (ABC) as well as the Chairman of the Institute of Advertising Communications and Training (IACT). Throughout his career he has blazed a path through the industry while creating a distinguished track record of achievements for himself along the way. His expertise and experience on both the Client and Agency's side gives him a unique perspective on everything communications.

Speak to him once and you'll know that this man has the knowledge and ability of understanding the entire spectrum of truly driving a brand. For him, simplicity and clarity in communication is what creates unforgettable advertising.

Gutsy and an enthusiastic learner and team player, Juliana Ibrahim started out as a Junior Graphic Designer in a humble design firm. A year and a half later, took a leap into Client Management out of sheer curiosity and has never looked back since. To-date, Juliana has managed a diverse range of brands, both international and local (making up a majority of her portfolio). Besides this, Juliana discreetly juggles her time (or lack thereof) as

a theatre actor. Her humble beginning in the Performing Arts started in 2008, when she randomly auditioned to be a part of an inaugural youth theatre group called ‘Theatre for Young People’ (T4YP) under the Kuala Lumpur Performing Arts Centre (KLPac). Since then, she has collaborated with a couple of award-winning local directors and writers in numerous stage performances.

Co-founder of Friends Advertising, managing director and strategic planner, Shahrein has seen and done everything. He has worked on countless international and local campaigns that not only requires a creative mind but also an apt ability to strategise and see things from a different perspective. Taking it all in, he then lays out a comprehensive plan to give direction and focus to the most complicated of tasks. Some would say that by solving problems as long as he has, he has mastered the art of strategic communication.

An advertising practitioner all along, Shahrein was a Mass Communications student at UITM. He also has an MBA in Branding and Marketing from Open University Malaysia.

Jeya has spent most of her working life in media, having worked in multinational as well as local agencies. Even with all her years of experience, she still has the same passion she had when she first started out, constantly wanting to learn more while finding new ways to communicate in an ever changing media landscape. Her latest passion is social media as she looks for new ways to engage and capture the minds of an often fickle and an attention-span deficient audience. Nonetheless, she loves what she does and all the mind boggling problems that come with it.

A graduate from the University of Wisconsin-Milwaukee (USA) with a degree in Fine Arts and Graphic Design, Rizal first cut his teeth as a designer and layout artist for the Onion Newspaper. Soon after, he moved on to becoming an Associate Professor teaching graphic design at the University of Milwaukee.

After a short stint at the university, he made the transition to the Advertising/Agency world in various agencies within the Milwaukee-Metropolitan area. Garnering a plethora of experience within the American market and clients, he later brought his wealth of knowledge and acumen back to Malaysia in 2005 and he hasn’t looked back since.

Riz is always striving and moving forward in the ever-changing landscape of the advertising world.

Our Art Director, Rizal Omar, is well-seasoned in the advertising industry having begun his journey back in 1996. With over 20 years in the game, Rizal has worked with many agencies, equipping him with vast knowledge and experience on all things advertising.

His passion in music and extreme sports surges his creativity in a way unlike any other. A notable fact about Rizal is that he is a bass guitarist, his band’s album ‘Infectious Maggots’ got nominated for best English Album by Anugerah Industry Music (AIM).

He has worked on many accounts during his career including the 2010 Tour de Langkawi, Samsung Galaxy X series campaigns and 2017 ‘XPDC Pahang to London’ campaign. Rizal graduated with a Diploma in Graphic Design from College Art Direction Education back in 1996.

Danial is Friends Advertising’s main Senior Graphic Designer. With over 6 years of design experience under his belt, Danial has

worked on major clients covering work areas of above the line advertising, below the line, publication and digital platform.

A product of CENFAD College (Centre of Advanced Design) he loves to explore on new design trends and innovative ideas that could benefit the clients of Friends.

He draws his creative inspiration from his love of Japanese anime, video games and graffiti.

John has been in the industry for what he feels is a long, long time.

A keen observer of the human condition, he makes it a point to know what makes people tick. After all, you have to understand a person well enough to even have a chance of selling them something, what more something they don’t actually need. Surprisingly, although his post clearly states “Copywriter”, he is anything but, as he finds himself writing articles, contributing to books and more often than not playing editor, even to his own work. Also due to his uncanny ability to do almost everything, he is often roped in to brainstorming sessions because his level headedness, insight and of course the creative factory, which is his mind.

Eka is currently enjoying her second stint at Friends. Having impressed during her internship at our agency while obtaining her Bachelor in Digital Graphic Design from UNISEL , she re-joined our design team in 2018 . Despite her young age, her knowledge in design is admirable along with her dedication to her job. She has handled numerous brands including DRB-HICOM, National Art Gallery, POS Malaysia, AFFIN Bank and COOP BANK.

Being relatively new to the industry, Fakhri more than makes up for his experience with his enthusiasm, determination and talent. Before joining us, his first bit of working experience came from a short stint with Blu Inc Media, a well-known publication firm in Malaysia.

There, he was exposed to major projects which involved working with known celebrities.  Although new to our team, he has already handled accounts such as DRB-Hicom Berhad, Co-op Bank, National Art Gallery, UEM Sunrise and Sapura Resources Berhad.

He thrives on any task that comes his way and is resilient in getting the job done well. Fakhri holds a Bachelor of Digital Graphic Design from University Selangor (UNISEL).

Passionate and always looking for new inroads in the world of advertising, Zurina is a 12-year media expert who is well versed in handling planning, buying and negotiating with media owners, as well as servicing her own set of clients. Today, she oversees a new portfolio of production, which entails securing the best deals and innovations whilst ensuring production costs are kept well in check. While she has handled clients like Malaysia Tourism, Johor Land and the Prime Minister's Office in the past, Zurina remains ever eager to work on bigger and better things to come.